Anna Wintour
👤 SpeakerAppearances Over Time
Podcast Appearances
Women who wouldn't use email built fashion's digital future because she understood something her competitors didn't.
The question isn't whether your industry will be disrupted, it's whether you'll be the one doing the disruption.
Let's fast forward to 1999.
Anna has been running Vogue for 11 years.
Revenues are up to $149 million.
Anna's professional life, perfect.
Her personal life, imploding.
The divorce from David Schaefer should have been a disaster.
Instead, it became rocket fuel.
New York Magazine was preparing a hit piece about Anna's breakups, her husband and her deputy editor both leaving.
When they asked for a cover photo, her former colleague Jordan Shapes gave her the playbook.
We all know it's going to be a piece of shit article, but a fabulous cover.
That's all people take away anyway.
In a visual culture, perception beats reality.
Control the image and you control the narrative.
No one understood this better than her.
A colleague noticed something remarkable.
She was remarkably good at compartmentalizing, which bothered some staff.
It made her unstoppable.