Anne Gretland

And that tells me also that... So you asked for some numbers and 150,000 people visited our website last year.

And 33,000 actually read our blog posts.

So it means that when we put something out there, it certainly is of interest to people, but we haven't had the scale or the possibility to scale because we only have one person working with marketing.

Exactly.

And I think that when we start to scale really well and through social media, our acquisition costs will come down quite a lot because then we will reach a lot more people and scale without actually talking to them or calling them.

Oh, well, actually, we looked at the churn.

And so I can see that.

You know what's very interesting about the churn?

When it comes to January, I think we've lost about 13 customers.

But they're all on premise.

No, no, no.

I haven't looked at the revenue churn.

I only looked at the customer churn.

Okay.

Because I come from a marketing... So 13 out of 4,000?

13 out of 4,000 for January.

But when we see last year, we lost about 100 customers on-premise, but nobody on SaaS.

Which is very interesting, yes.

And that actually confirms to me that when you have a customer on SaaS, that means they're on a model, that means that they want the software, they're paying a fee, monthly fee, and they're happy with that and they can get updates.

But when they're buying on-premise, they sort of shift.