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Anne Gretland

๐Ÿ‘ค Speaker
172 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

Well, most of us are based in Norway, but some in Australia, some in Russia, some in Sweden.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

We have grown organically.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

So when the company was started 20 years ago, they actually made money from the second month.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

And they've been making money and they have been profitable ever since.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

So they've just grown organically and they've never taken on any extra capital from outside.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

Um, and they, they just grow.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

Well, um, I think then that, uh, we, we actually are profitable.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

So, uh, if, uh, if I look at the, the, I think that, uh, my, I'm messing up the dollar and the Norwegian thing, because I, uh, I made a small calculation on the side here and we are making, uh, 5 million us dollars on average a year.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

A year, yes.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

Five million a year.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

That number I'm absolutely certain about.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

Okay, good.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

I'm messing up a little bit the cloud thinking and the US dollar and Norwegian kroner.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

I have no idea.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

I have no idea what my customer acquisition cost is because I haven't even looked into the numbers yet.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

But what we have done, because when I started, we only had one marketing manager and we only had two people who were selling.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

And so obviously having a salesperson talking to people one-on-one is costly, right?

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

Because those people cost a lot of money.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

And so we haven't really scaled anything when social media and social marketing yet.

SaaS Interviews with CEOs, Startups, Founders
1106 Fotoware CEO: We've moved 20% of our revenue from on prem to cloud

Since I started, we have increased our Facebook followers from 400 to 1,000.