Annie Jacobsen

Well, I also think there's something to be said as an individual when you start to be a little bit conscious of your own habits in viewing and thinking and reading and information.

So you get absorbed in the TikTok.

And then you get to say to yourself, like, what am I doing?

I want to actually change this habit.

And we all benefit from seeing how easy it is to develop a habit.

Yes.

And how hard it is.

to sort of move yourself away from a habit as you as you become entrenched in it and so i think there's complete value in that people suddenly realize i gotta stop watching tick tock videos and i gotta go to the gym as which is another you know right but that's a difficult sort of an adjustment and most people don't like difficult things so if you if you get a hundred people addicted to tick tock

What is that?

They can't make it fast enough?

It's flying off the shelves.

Okay, here's a strange...

parallel thought for that, which is that Raytheon has gotten rid of its marketing department.

It doesn't need it anymore.

They can't make enough missiles fast enough.

What you just told me is like people's physical being and their existential defense threats are aligned in terms of that there's no need.

There's too many orders to fill.

But I'm always interested in the people that have – that are those 3 percent you talked about, that suddenly have that moment, the catalyst, where they realize, oh, my goodness, I have to change.

Things have to change.

That becomes – maybe not everybody changes.