Annie Lang Hartman

Coming up.

This stacking stuffer trend is just, it gets wilder and wilder every year.

Business for Wild Letty right now is pretty fantastic.

Year to date, we're up 59% compared to last year.

Black Friday, Cyber Monday, we were up 71% compared to last year.

This stocking stuffer trend is just, it gets wilder and wilder every year.

I somehow managed to jump on that train without really knowing, and we stocked a lot of smaller items that would fit in stockings or that were under $20, $10.

So people come up to the counter with $20, $10 items, and that's still a $200 sale for us.

So that is definitely the trend that I'm seeing this holiday season.

The biggest challenge right now is knowing that we are heading into our busy ordering season, which is our slow season and getting us into next year.

So getting in that mindset and of course, having to kind of guess what our customers want.

I've been in business for 10 years and sometimes I'm still kind of flabbergasted about what

what I think does well versus what actually does well.

So that's always another challenge when you're planning out an entire year of retail in just a few months.