Annie Lang Hartman

Our utilities are going up.

One of the things I've really been noticing is our shipping costs are going way up.

We offer free shipping for online customers if they purchase a specific amount of products, so like 75 or more

With shipping costs being so high, we're definitely going to have to raise that threshold this year.

I feel like I hung on for as long as I could, but it is time to raise that threshold.

People that are coming in the door and spending money are just wanting to spend money on something that's going to make them happy right now.

So I feel like that is the perfect place to do that.

Not to toot my own horn, but we make colorful, fun, and functional things.

So we're kind of hitting that with people that have spendable income right now.

This time of year, it's that crunch of not much sales are coming in, but we're spending a significant amount of money getting products ready for the summer.

So it's kind of just like, hold on, things are going to be absolutely wild in just a few weeks.

This is my favorite time of year, kind of just getting this hard work done so we can just focus on talking to customers in the summer.

During this slow period is when I do all of the planning for the year.

During this slow period is when I do all of the planning for the year.

For the past few weeks, the first few weeks of January, Wild Letty has been pretty quiet, which honestly I completely expected.

For the past few weeks, the first few weeks of January, Wild Letty has been pretty quiet, which honestly I completely expected.

But also, during this slow period is when I do all of the planning for the year, or at least 90% of the planning is.

But also, during this slow period is when I do all of the planning for the year, or at least 90% of the planning is.

Throughout the year, I'm just constantly gathering ideas.

Throughout the year, I'm just constantly gathering ideas.