Anoushka Mutanda-Dougherty

I know what she's doing.

I know she's actually in that courtroom.

I know who she's speaking to when she gets out.

And that had to combat, you know, that ecosystem of content combated that mistrust in the mainstream media.

But in that way, you're asking journalists to...

To turn themselves into brands.

I know it is different though.

If you're a CEO of a huge business.

People don't necessarily want to see you do a day in the life in the same way they would me or somebody else.

But like I said, if you can foster the people within your organization who already organically are showing a human side and make them kind of a business influencer for your organization, you can disseminate some of that messaging through them.

It's one way I could see that applying.

I mean, people might be like, oh, my God, I'm not doing that.

But I do see big businesses with people, usually younger people at the company who work there, showing their lives, having an interaction with the followers.

And you can utilize that because those people are a human face of something without making it you as the CEO.

Thanks so much for having me.

Yeah, 2026 is really the year of the celebrity trial.

We're going to start with the Blake Lively, Justin Baldoni trial in May.

Then off the back of that, we have Russell Brand over here and Andrew Tate as well.

There's a civil lawsuit in the UK if Romania don't charge him first.

And then we also have the Tupac trial, which is scheduled for 2026 as well.