Anson Frericks

And ooh, military, you know, I don't know about that. That seems a little bit too controversial. I'm like, guys, like we sell like King Cobra 40 ounce bottles.

That's it. You know, you couldn't untape them until you finished both of them. I feel guilty for laughing. Yeah, there were too many bad stories. Like, you know, someone would get through one or half of them. Like, you know, you're rumbling around and you fall. And it's like, you know, you get glass everywhere. But anyway, so no, not OE. There were other ones. Sorry. Sorry for the digression.

That's it. You know, you couldn't untape them until you finished both of them. I feel guilty for laughing. Yeah, there were too many bad stories. Like, you know, someone would get through one or half of them. Like, you know, you're rumbling around and you fall. And it's like, you know, you get glass everywhere. But anyway, so no, not OE. There were other ones. Sorry. Sorry for the digression.

That's it. You know, you couldn't untape them until you finished both of them. I feel guilty for laughing. Yeah, there were too many bad stories. Like, you know, someone would get through one or half of them. Like, you know, you're rumbling around and you fall. And it's like, you know, you get glass everywhere. But anyway, so no, not OE. There were other ones. Sorry. Sorry for the digression.

But I can't remember where we were going with that. Sorry, sorry, sorry, sorry. No, we were talking Black Rifle. And yeah, so the deal gets killed. And that exact same, because it was too controversial of a brand, yet a year later, that exact same department, based in New York City now, that killed the Black Rifle Coffee deal, they greenlit the Dylan Mulvaney partnership.

But I can't remember where we were going with that. Sorry, sorry, sorry, sorry. No, we were talking Black Rifle. And yeah, so the deal gets killed. And that exact same, because it was too controversial of a brand, yet a year later, that exact same department, based in New York City now, that killed the Black Rifle Coffee deal, they greenlit the Dylan Mulvaney partnership.

But I can't remember where we were going with that. Sorry, sorry, sorry, sorry. No, we were talking Black Rifle. And yeah, so the deal gets killed. And that exact same, because it was too controversial of a brand, yet a year later, that exact same department, based in New York City now, that killed the Black Rifle Coffee deal, they greenlit the Dylan Mulvaney partnership.

And the Dylan Mulvaney partnership, like, it was incredibly puzzling if you're a Bud Light drinker. And, you know, again, like, man, I don't care how people identify or what they want to, you know, do with their lives. But, like, one of the reasons that Bud Light became the biggest, most popular beer brand in the United States is because it was remarkably apolitical.

And the Dylan Mulvaney partnership, like, it was incredibly puzzling if you're a Bud Light drinker. And, you know, again, like, man, I don't care how people identify or what they want to, you know, do with their lives. But, like, one of the reasons that Bud Light became the biggest, most popular beer brand in the United States is because it was remarkably apolitical.

And the Dylan Mulvaney partnership, like, it was incredibly puzzling if you're a Bud Light drinker. And, you know, again, like, man, I don't care how people identify or what they want to, you know, do with their lives. But, like, one of the reasons that Bud Light became the biggest, most popular beer brand in the United States is because it was remarkably apolitical.

Like, it was a brand that was enjoyed by Democrats and Republicans alike. Of

Like, it was a brand that was enjoyed by Democrats and Republicans alike. Of

Like, it was a brand that was enjoyed by Democrats and Republicans alike. Of

because it was about like fun and it was humor it was sort of this like you know somewhat you know counter-cultural you know type of brand was about sports and music and you know backyard barbecues and all of a sudden the uh bud light had just hired its first you know female uh head of bud light in the history of the brand you know no problem with that i've you know i'm sure there'll be there are a lot of there are a lot of people that a lot of girls i know would be great vp markers about light

because it was about like fun and it was humor it was sort of this like you know somewhat you know counter-cultural you know type of brand was about sports and music and you know backyard barbecues and all of a sudden the uh bud light had just hired its first you know female uh head of bud light in the history of the brand you know no problem with that i've you know i'm sure there'll be there are a lot of there are a lot of people that a lot of girls i know would be great vp markers about light

because it was about like fun and it was humor it was sort of this like you know somewhat you know counter-cultural you know type of brand was about sports and music and you know backyard barbecues and all of a sudden the uh bud light had just hired its first you know female uh head of bud light in the history of the brand you know no problem with that i've you know i'm sure there'll be there are a lot of there are a lot of people that a lot of girls i know would be great vp markers about light

The problem with it was the person they hired was a lady who had grown up in New York City, went to Harvard for undergrad, Wharton for grad school, had only lived in basically the Northeast her entire life. I don't know if she'd ever drank a Bud Light in her life, and I don't know if she ever knew anybody who had as well. And she was very— Why would she make her the head of the brand?

The problem with it was the person they hired was a lady who had grown up in New York City, went to Harvard for undergrad, Wharton for grad school, had only lived in basically the Northeast her entire life. I don't know if she'd ever drank a Bud Light in her life, and I don't know if she ever knew anybody who had as well. And she was very— Why would she make her the head of the brand?

The problem with it was the person they hired was a lady who had grown up in New York City, went to Harvard for undergrad, Wharton for grad school, had only lived in basically the Northeast her entire life. I don't know if she'd ever drank a Bud Light in her life, and I don't know if she ever knew anybody who had as well. And she was very— Why would she make her the head of the brand?

Well, because like the DEI movement basically said that you need to essentially, you know, put different people in different roles. You need a woman. Yeah, based off immutable characteristics. And even the 21, 22 timeframe. What was her name? Alyssa Heinerscheidt. And I know Alyssa. I mean, Alyssa, she's, you know, nice girl. And I worked with her when I was at the company for a while.