Anson Frericks

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And then you also, you go to bar, you have Miller Lite on tap, you have Bud Light on tap. And for 95% of Americans, I mean, Bud Light is indistinguishable from Coors Light and from Miller Lite. So the substitutes are easily there.

And then you also, you go to bar, you have Miller Lite on tap, you have Bud Light on tap. And for 95% of Americans, I mean, Bud Light is indistinguishable from Coors Light and from Miller Lite. So the substitutes are easily there.

And then you also, you go to bar, you have Miller Lite on tap, you have Bud Light on tap. And for 95% of Americans, I mean, Bud Light is indistinguishable from Coors Light and from Miller Lite. So the substitutes are easily there.

Bud Light?

Bud Light?

Bud Light?

Yeah, I mean, if you like light beer, I mean, it's a great light beer. It's very consistent. They have great brewmasters. They have, so it's very good as a product. But so also is Coors and Miller Lights. But it's almost like a commodity of a brand. Right, right. So therefore, the only thing you actually did have was your brand itself, which Bud Lights was funny, humorous, and apolitical.

Yeah, I mean, if you like light beer, I mean, it's a great light beer. It's very consistent. They have great brewmasters. They have, so it's very good as a product. But so also is Coors and Miller Lights. But it's almost like a commodity of a brand. Right, right. So therefore, the only thing you actually did have was your brand itself, which Bud Lights was funny, humorous, and apolitical.

Yeah, I mean, if you like light beer, I mean, it's a great light beer. It's very consistent. They have great brewmasters. They have, so it's very good as a product. But so also is Coors and Miller Lights. But it's almost like a commodity of a brand. Right, right. So therefore, the only thing you actually did have was your brand itself, which Bud Lights was funny, humorous, and apolitical.

The other reason that boycotts work is that if you actually feel like you're having an impact and having an effect. And the other thing that happens, which is interesting in the beer industry, is every week, You get data that's reported by Walmart and Kroger and 7-Eleven. Your big retailers. All these big retailers about what sales look like. And that's just reported every week.

The other reason that boycotts work is that if you actually feel like you're having an impact and having an effect. And the other thing that happens, which is interesting in the beer industry, is every week, You get data that's reported by Walmart and Kroger and 7-Eleven. Your big retailers. All these big retailers about what sales look like. And that's just reported every week.

The other reason that boycotts work is that if you actually feel like you're having an impact and having an effect. And the other thing that happens, which is interesting in the beer industry, is every week, You get data that's reported by Walmart and Kroger and 7-Eleven. Your big retailers. All these big retailers about what sales look like. And that's just reported every week.

Usually people don't care about that at all. I mean, you know, no one ever cares what the real sales are. But in this instance, all of a sudden the media was reporting every single week that Bud Light sales were down 10%, 20%, 30%. So it snowballs. So it starts snowballing. And in Anna's Bush, they can't starve the media of information and data.

Usually people don't care about that at all. I mean, you know, no one ever cares what the real sales are. But in this instance, all of a sudden the media was reporting every single week that Bud Light sales were down 10%, 20%, 30%. So it snowballs. So it starts snowballing. And in Anna's Bush, they can't starve the media of information and data.