Anson Frericks

Usually people don't care about that at all. I mean, you know, no one ever cares what the real sales are. But in this instance, all of a sudden the media was reporting every single week that Bud Light sales were down 10%, 20%, 30%. So it snowballs. So it starts snowballing. And in Anna's Bush, they can't starve the media of information and data.

And so all of a sudden, like, Anheuser-Busch is watching their sales decline a lot. And they realize, wow, we got to do something. The problem was, they always say they're stuck between this, you know, the black rock and a hard place. You know, it's black rock for saying, hey, you guys need more DEI and inclusivity. And that's the agenda we're pushing.

And so all of a sudden, like, Anheuser-Busch is watching their sales decline a lot. And they realize, wow, we got to do something. The problem was, they always say they're stuck between this, you know, the black rock and a hard place. You know, it's black rock for saying, hey, you guys need more DEI and inclusivity. And that's the agenda we're pushing.

And so all of a sudden, like, Anheuser-Busch is watching their sales decline a lot. And they realize, wow, we got to do something. The problem was, they always say they're stuck between this, you know, the black rock and a hard place. You know, it's black rock for saying, hey, you guys need more DEI and inclusivity. And that's the agenda we're pushing.

There are corporations like the Human Rights Campaign that scores Anheuser-Busch every single year on there. Why would a beer company...

There are corporations like the Human Rights Campaign that scores Anheuser-Busch every single year on there. Why would a beer company...

There are corporations like the Human Rights Campaign that scores Anheuser-Busch every single year on there. Why would a beer company...

Well, because the problem was, again, BlackRock, State Street, Vanguard, who are technically these large shareholders of your business, they have adopted ESG and DI, and they're saying, if you want to get included in our ESG indexes, or Mike Bloomberg, Bloomberg has a gender equality index. If you want to get included in these, you guys need to have a perfect score on the human rights campaign.

Well, because the problem was, again, BlackRock, State Street, Vanguard, who are technically these large shareholders of your business, they have adopted ESG and DI, and they're saying, if you want to get included in our ESG indexes, or Mike Bloomberg, Bloomberg has a gender equality index. If you want to get included in these, you guys need to have a perfect score on the human rights campaign.

Well, because the problem was, again, BlackRock, State Street, Vanguard, who are technically these large shareholders of your business, they have adopted ESG and DI, and they're saying, if you want to get included in our ESG indexes, or Mike Bloomberg, Bloomberg has a gender equality index. If you want to get included in these, you guys need to have a perfect score on the human rights campaign.

I mean, it's insane. Like, it made no sense. And when the human rights campaign started, I don't know, 20 years ago, like, the whole thing was like, okay, like, I don't know, don't make fun of, like, I don't know, LGBTQ+. Okay, fine.

I mean, it's insane. Like, it made no sense. And when the human rights campaign started, I don't know, 20 years ago, like, the whole thing was like, okay, like, I don't know, don't make fun of, like, I don't know, LGBTQ+. Okay, fine.

I mean, it's insane. Like, it made no sense. And when the human rights campaign started, I don't know, 20 years ago, like, the whole thing was like, okay, like, I don't know, don't make fun of, like, I don't know, LGBTQ+. Okay, fine.

And now to get these perfect scores, then you had to have so many commercials that advertised to LGBT people. You had to do all the gender affirmation stuff in your health.

And now to get these perfect scores, then you had to have so many commercials that advertised to LGBT people. You had to do all the gender affirmation stuff in your health.

And now to get these perfect scores, then you had to have so many commercials that advertised to LGBT people. You had to do all the gender affirmation stuff in your health.

I mean, that was essentially like what it was becoming. And even the company itself, I mean, they were trying to win these like con line awards over in Europe. And so we used to always think like our advertisements was, did you win the USA Today Super Bowl Ad Meter Award? That showed like you were in touch with the kind of American consumer.

I mean, that was essentially like what it was becoming. And even the company itself, I mean, they were trying to win these like con line awards over in Europe. And so we used to always think like our advertisements was, did you win the USA Today Super Bowl Ad Meter Award? That showed like you were in touch with the kind of American consumer.

I mean, that was essentially like what it was becoming. And even the company itself, I mean, they were trying to win these like con line awards over in Europe. And so we used to always think like our advertisements was, did you win the USA Today Super Bowl Ad Meter Award? That showed like you were in touch with the kind of American consumer.

And for, I mean, from like 2003 to 2013, Amazon Bush won it every single year. Then when they brought in new European ownership and new marketers, all of a sudden they didn't win it for 10 plus years. And, but they tried now start winning and showing they won these con line awards, which over in Europe, they have these awards in con France.