Anson Frericks

And they were threatened to be not put in these funds or to not have the support of these large asset managers that were using other people's money to foist these policies on them. And so unfortunately, Anheuser-Busch was uniquely susceptible. The company was bought by a European company called InBev about 10 years ago.

And they were threatened to be not put in these funds or to not have the support of these large asset managers that were using other people's money to foist these policies on them. And so unfortunately, Anheuser-Busch was uniquely susceptible. The company was bought by a European company called InBev about 10 years ago.

This European company allowed them to unfortunately switch the ideology away from sort of American values and just focus on the bottom line, focusing on shareholders, more towards this European model of being beholden to your stakeholders, being involved in programs like ESG and DEI. So the company all of a sudden switched their focus.

This European company allowed them to unfortunately switch the ideology away from sort of American values and just focus on the bottom line, focusing on shareholders, more towards this European model of being beholden to your stakeholders, being involved in programs like ESG and DEI. So the company all of a sudden switched their focus.

From Clydesdale's winning the Super Bowl ad meter award every single year.

From Clydesdale's winning the Super Bowl ad meter award every single year.

Greatest, greatest. This was by far the company that was the best in terms of winning Super Bowl ad meter. They won more of them than any other company, but haven't won one since 2011.

Greatest, greatest. This was by far the company that was the best in terms of winning Super Bowl ad meter. They won more of them than any other company, but haven't won one since 2011.

These guys were trend followers. They were not leaders. This used to be a company that was leaders in America, leaders in terms of setting culture, leaders about humor. And to your point, they had a clear mission historically, that Bud Light was supposed to be easy to drink, easy to enjoy. It was the most popular beer in America because it was enjoyed by people across the political spectrum.

These guys were trend followers. They were not leaders. This used to be a company that was leaders in America, leaders in terms of setting culture, leaders about humor. And to your point, they had a clear mission historically, that Bud Light was supposed to be easy to drink, easy to enjoy. It was the most popular beer in America because it was enjoyed by people across the political spectrum.

Everybody loved Bud Light because it was about humor. It was about football. It was about bringing people together. It was authentic. It was not Ben & Jerry's. Ben & Jerry's is a brand that tells you that we use ice cream to advance a socially progressive mission.

Everybody loved Bud Light because it was about humor. It was about football. It was about bringing people together. It was authentic. It was not Ben & Jerry's. Ben & Jerry's is a brand that tells you that we use ice cream to advance a socially progressive mission.

So, great, if you're eating Ben & Jerry's, it's free market, you know, go eat it, you know that you're going to be supporting defund the police causes and giving land back to Native Americans and all kinds of things. Ben & Jerry's does. But if you drank Bud Light, you were just about, I mean, this is using the VP of Bud Light at the marketing, it was kind of a fratty beer. That's what it was.

So, great, if you're eating Ben & Jerry's, it's free market, you know, go eat it, you know that you're going to be supporting defund the police causes and giving land back to Native Americans and all kinds of things. Ben & Jerry's does. But if you drank Bud Light, you were just about, I mean, this is using the VP of Bud Light at the marketing, it was kind of a fratty beer. That's what it was.

And it was a fun beer. It was kind of the life of the party. And that's what they really lost. when they tried to switch the company more from just one folks on submission, easy to drink, easy to enjoy, to one that was about a more socially progressive beer. And that's where they really got caught, Charlie.

And it was a fun beer. It was kind of the life of the party. And that's what they really lost. when they tried to switch the company more from just one folks on submission, easy to drink, easy to enjoy, to one that was about a more socially progressive beer. And that's where they really got caught, Charlie.

When all of a sudden they do this partnership with Dylan Mulvaney, it blows up in their face. You have Kid Rock that's using the AR-15 to be able to take out a bunch of Bud Light cases. And now the company all of a sudden, because they had adopted an ESG-DEI policy, they couldn't apologize. Totally. to their loyal customer base.

When all of a sudden they do this partnership with Dylan Mulvaney, it blows up in their face. You have Kid Rock that's using the AR-15 to be able to take out a bunch of Bud Light cases. And now the company all of a sudden, because they had adopted an ESG-DEI policy, they couldn't apologize. Totally. to their loyal customer base.

But they couldn't also go and say that we're kind of more about the Ben and Jerry's type of brand because they're going to lose even more sales.

But they couldn't also go and say that we're kind of more about the Ben and Jerry's type of brand because they're going to lose even more sales.