Anson Frericks

So in the book, Last Call for Bud Light, I don't think they've learned their lesson because here's the deal. If this company's ever going to be redeemed in their customers, really the path to redemption, it goes through forgiveness. But to be forgiven, you have to admit that there was a mistake. So I think this book, it talks about not only the mistake of broader forgiveness,

So in the book, Last Call for Bud Light, I don't think they've learned their lesson because here's the deal. If this company's ever going to be redeemed in their customers, really the path to redemption, it goes through forgiveness. But to be forgiven, you have to admit that there was a mistake. So I think this book, it talks about not only the mistake of broader forgiveness,

corporate America getting involved in ESG, DEI programs that didn't deliver any shareholder value and were more divisive. But it really uses the story of Bud Light and uses the story of this company to tell that story to really make it easy to understand for folks because Bud Light was the biggest brand.

corporate America getting involved in ESG, DEI programs that didn't deliver any shareholder value and were more divisive. But it really uses the story of Bud Light and uses the story of this company to tell that story to really make it easy to understand for folks because Bud Light was the biggest brand.

So we'd love you to read Last Call for Bud Light to learn more about what went wrong in corporate America and to learn what Bud Light needs to do to move forward and get its customer base back.

So we'd love you to read Last Call for Bud Light to learn more about what went wrong in corporate America and to learn what Bud Light needs to do to move forward and get its customer base back.

Thanks, Charlie.

Thanks, Charlie.