Anthony Cota

speaker
59 appearances 1 recordings 1 series first heard Apr 2025 last heard Apr 2025

Anthony Cota’s voice in public audio — every appearance, attributed to the second.

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And again, you know, back to the YouTube University, the challenge is, and I think we all kind of face this in the beginning, is without a coach, it's so easy to get shiny object syndrome. Like you said, everyone has the right answer. Everything that you see on YouTube is possible and tangible. But if you're kind of just trying one of everything.
you're never gonna get anywhere and like I'm guilty of it you know when I first got into coaching like not necessarily under your advisement but like I bought every comping tool I bought you know everything imaginable right and still through the first year I was like okay should I go try you know to learn tax deeds and should I try this and that and so like
Not having a coach to guide you and just tell you like, hey, dude, like, just chill out, you know, which I think we've had to have that conversation quite a few times. I think it's just a lot of time wasted.
Yeah, absolutely, man. So I think, you know, I always find the nine to five talk funny because I think anyone knows that has been any type of sales industry before, you know, it ends up being more like as soon as you open your eyes to as soon as you go to bed, you know, whatever it looks like. Yeah, exactly. So, yeah, I mean, I was in the car industry, you know, four years.
So just like we were just talking about, you know, eight hour days were not really relevant to me. It was more like 12, 16 hour days. And that kind of laid six, seven days a week. And I don't want to say it's necessarily like burnout that got me to a place where I wanted more because I don't like to say that about myself, that there's any sort of burnout there. But yeah.
A perspective that I had that the burnout didn't even come for me, it was more for my family.
You know, so from putting in those 12, 16 hour days, five, six, seven days a week, you know, missing the birthdays, missing the sports games, you know, not going to any family members wedding, like pretty much limiting everything to try to grow a life for us, quickly realized that the time part was more important than the money. So so we kind of had to reverse engineer where we wanted to be.
Right. And so we we took a step backwards and started with time first and then started looking for money. And I think that's how we came across to you. You know, we're looking for avenues and always found real estate as a vehicle that could get us that time back as well as that money on the back end. And funny enough, my wife actually caught you on a Grant Cordon episode.
And I was like, hey, we got to check out this Justin Colby guy. And I was like, man, you know, like I've never heard of him, but I know Grant. Like I've watched him for a while. And dude.
Yeah, you know, it's funny because on our first call or like how I got introduced to your program, you kind of challenged me because the reality was we sat down for a while because it was kind of like a week like before we made the decision to join your program.
And one of the things that you said that kind of still rang true to me to this day, because we were pretty much ready to tell, you know, like that was the decision that we made. Like, hey, this is too risky. We don't really know this guy. You know, all the excuses that everyone makes. Right.
And I remember getting on a hold and kind of looking over at my wife and just just asking her like, man, like we've spent so much more money on way stupider things than to actually just invest in ourselves. So like, what are we actually risking here? Right. So, yeah, again, that was, you know. 2023, May of 2023.
And, and here we are, man, it's been such a blessing to be a part of this community and, you know, be, you always say, you know, do business with people who you know, like, and trust. And I definitely think over two years, we've developed that for sure.
Absolutely, man. And funny enough, I was lucky enough to learn this at a really young age is to find a person that emulates the life that you want to live. You know, so I got really granular on my wife and I both like. That person not only needs to have the finances that we want, but they need to have the family that we want.
They need to have the kids raising them the way we want our kids to be raised. So, you know, obviously through time, it didn't happen on our first phone call, but we found that out, you know, through coaching with you for two years now, like that. That's kind of the development process that we needed. Like we needed someone that had all those aspects of life that we're looking for.
And just like you were saying is, is I had to find out who I wanted to be. And then, you know, great mentor once told me, you know, you have to find that person's just doing exactly what you want to do and just beg them to help you. And luckily, you know, here we are.
Yeah.
Yeah, I mean, man, when I first started, again, working full time in the car industry, I had to start waking up earlier. So I'd already I drove an hour for work. So I'd already have to wake up at, you know, 630 to make it to work by eight.
I'd realistically start waking up at four to start dialing people on the East Coast because I live on the West Coast and just making adjustments like that in our lives. So, you know, I take lunch breaks to be on the calls to be on the coaching calls. Um, you know, I'd spend my nights comping properties, you know, after the kids go to bed.
So, I mean, you know, people always say you think you're going to quit your nine to five for, um, like freedom, but you know, you end up getting a 24 seven and that's how it looked like for me, you know, uh, up until I actually got the opportunity to leave my job. And the funny thing is, is that journey was about eight months, right? From, from when I met you until I actually quit my job and under,
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