Anthony Cota
speaker
59 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Anthony Cota’s voice in public audio — every appearance, attributed to the second.
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Appearances
You kind of go back to not telling people to burn the boats, you know, and that was kind of your advisement towards me. And I was just like, hey, man, like I have so much faith in what's happening here. Let's just go ahead and set them aflame.
Yeah, 100%, man. And it's kind of like I spoke on before, like it wasn't because of my burnout, because I'm just like you said, we're cut from the same cloth. Like I can go 100% all day, every day, get four hours of sleep, wake up the next day, be ready to go again. But man, my family was getting burnt. Like they were getting torched. Again, no weekends, like not even a thought of a weekend.
Luckily, kids weren't in school yet. We were dealing with newborns. But when you have a wife that is just coming off her pregnancy and we're preparing for another one, it's not easy for them. And having a separated husband, we were kind of living two different lives. She was being a parent to our kids and I was being an employee to this business.
So that that journey, you know, it lasted about eight months again of just grinding early mornings, late nights and just giving all my spare time, even at work. Again, you know, I was lucky enough to to work at a job that allowed me breaks to where I can get on calls and learn the information. But just really long days in the beginning.
Yeah. I mean, honestly, you know, and it kind of, I don't want to say like hurts me to mention this on camera, but, you know, like there's even my own kids birthdays that we've sacrificed, you know, like our own, you know, holidays.
Like we've never put too much emphasis on, you know, like those additional holidays, you know, like Valentine's Day and all those things like we make very short work of them. But I mean, we've sacrificed just about everything. And on top of finances, you know, like we kind of went into this solely based off faith, just through the understanding like, hey, there can't be another way.
And just like you were saying before, like can't serve two masters. Like when I go into something, I'm kind of all in. So I realized like working in the car industry, I was kind of half-assing both. And it's starting to affect me as well. For sure. So, yeah, I mean, when it comes down to sacrifice, I mean, man, we were willing to sacrifice it all, you know.
Totally. And I'll kind of touch on that just for a second. You know, I was making a couple hundred grand a year, like on autopilot in the car industry and,
started to become where I started to get repeat business stuff like that but one thing that you kind of touched on again is like purpose like who do we want to be as men again we all have that kind of provider instinct that like hurts if you can't do those things but one thing that my wife and I decided like when leaving the car industry because I didn't do a single deal when I decided to quit I had two deals that blew up in my face like on closing day so that's always fun but I didn't have a single deal yet when I decided to quit and
And it was solely based off of the idea of just like you said, like, where do we want to be in the future? You know, like I know financially, like I probably could have gotten to where we wanted to be somewhat in the car industry. I don't know if I would have had a relationship that stood on it.
You know, we'll say like when it when it comes to making the leap, like and, you know, we talk about this often, like it comes down to a decision of who you want to be in the future. Right. Like I knew that more important to me was was my family walk, you know, like the finances came second.
And that's kind of going back to what I said earlier, like we kind of had to flip the script on on what it is that we're actually seeking. Because before it's kind of like money first, family came second, you know, and so turning that around a family first and then money second. Yeah.
Um, and I think that's what convinced us to make the ultimate leap, but we had to sit down with each other and just say, Hey, like we've built whatever we built, you know, no big deal. We're 30 years old. You know, if we happen to lose it all in the next two years, based off of us taking this risk, like we'll lose it all.
Like literally every single thing we'll sell our houses, we'll sell our cars. Like, If we come out of this thing in two, three years and we're, you know, God forbid, 33, 35 and we're back at zero and we have to start over. Like we had three to five years of spending time with each other, getting more time with family that we ever had and just living life on our terms.
And that was the number one challenge. like dream that we had as a family since like we first met was, hey, like we want freedom to make choices for ourselves, not not someone else making the choices for us. So I love the day, even if we went down to zero, man, like the three to five years is a dream come true.
Yeah. So, um, again, that, that was a challenge and that I,
Respect the coaching aspect a lot because I think without having a coach like I would have given up on those first two blown up deals like the way they happened how it all happened like if I didn't have someone there in my corner to tell me like hey man everything's going to be okay like there's going to be another deal that's coming along like you know don't worry about X Y and Z.
I probably wouldn't have made it past those first two deals. So just speaking on just that really quick, like, you know, for all the people who more so believe in like YouTube University is the way to go, I think you can get by doing that.
But man, I just find it hard to believe that if you don't have someone in your corner, like, it's going to take you much longer and be much more difficult to get to that next step. But
Um, so yeah, then my first real deal came in, uh, January of 24, um, came from, you know, that 10 months or nine months, however long it was of, of literally just dialing agents, you know, day in, day out five to 10 agents a day follow-ups. And I mean, it wasn't a huge deal by any means. I think my first deal was like a $5,000 deal. Um,
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