Antoine Le Nel

And that doesn't make any sense, right? Because I won't get my ROI. So we never look at CAC. Is that hard for a team to adjust to? No, I mean, I don't think so.

And that doesn't make any sense, right? Because I won't get my ROI. So we never look at CAC. Is that hard for a team to adjust to? No, I mean, I don't think so.

I mean, it's only about... Also, you have to stomach that for a while, which is kind of interesting, because you have to accept paying higher CACs without seeing the higher ROI for a little bit of time.

I mean, it's only about... Also, you have to stomach that for a while, which is kind of interesting, because you have to accept paying higher CACs without seeing the higher ROI for a little bit of time.

I mean, it's only about... Also, you have to stomach that for a while, which is kind of interesting, because you have to accept paying higher CACs without seeing the higher ROI for a little bit of time.

Yeah, but I mean, the thing is, because we go gradually, very quickly, if you build good analytical models, you know very quickly whether the cohorts you're acquiring are the good ones.

Yeah, but I mean, the thing is, because we go gradually, very quickly, if you build good analytical models, you know very quickly whether the cohorts you're acquiring are the good ones.

Yeah, but I mean, the thing is, because we go gradually, very quickly, if you build good analytical models, you know very quickly whether the cohorts you're acquiring are the good ones.

How do you know?

How do you know?

How do you know?

I mean, and that's why the growth is exponential. Because today I know a lot more than a year ago or than two years ago. So my models are better. So I know better where the good cohorts are and how much I'm ready to pay.

I mean, and that's why the growth is exponential. Because today I know a lot more than a year ago or than two years ago. So my models are better. So I know better where the good cohorts are and how much I'm ready to pay.

I mean, and that's why the growth is exponential. Because today I know a lot more than a year ago or than two years ago. So my models are better. So I know better where the good cohorts are and how much I'm ready to pay.

Are those models transferable on a country by country basis? Yeah, they are.

Are those models transferable on a country by country basis? Yeah, they are.

Are those models transferable on a country by country basis? Yeah, they are.

Really? Why would London versus Birmingham would be closer than London versus Paris? There's no reason. The country definition beyond language is completely arbitrary.

Really? Why would London versus Birmingham would be closer than London versus Paris? There's no reason. The country definition beyond language is completely arbitrary.

Really? Why would London versus Birmingham would be closer than London versus Paris? There's no reason. The country definition beyond language is completely arbitrary.