Antoine Paré

Like he created content, like lots of content.

It was really helpful.

It drives the business.

Like, uh, uh,

with more revenues.

And when he hired me as a consultant, I was specialized in SEO and I kind of helped him to develop more content and to be more specific in keywords and to be more of a sniper, I'd say.

And then we hired people who were only doing this.

And we did a lot of blog posts, but it wasn't all working.

So

we kind of figured out that there were specific keywords we were good at and we like did what like everyone is doing.

Like we, we, we got some tools, uh, we, we chose some keywords and we fight hard for them.

And, and, but a smaller, a really small portion of our, of our SEO, uh, brings a lot of the, of our, of our incomes.

Yeah.

Yeah, of course, of course.

And, and,

Now, today, we're working on more about the awareness and for KPI keywords or things that are not necessarily at the bottom of the funnel, but more at the top of the funnel.

Because we have a lot of content for the lower portion of the funnel, like people that are highly converting.

So we have to be working more on the top.

I'd say 600 in PPC, but overall, I'd say $450 for the both portion.

I mean, for all our clients, the cash, the customer acquisition cost for all of our clients is about $450.