Anu Atluru

They start kind of like expanding the criteria and like this actually was pretty successful. And then they ultimately actually sold a match group, I think like a couple of years ago.

And they did some really innovative stuff with pricing too, which is kind of another tangent, but they started like charging like hundreds of dollars, which was kind of unknown for, for dating apps and actually were successful with it. So.

And they did some really innovative stuff with pricing too, which is kind of another tangent, but they started like charging like hundreds of dollars, which was kind of unknown for, for dating apps and actually were successful with it. So.

And they did some really innovative stuff with pricing too, which is kind of another tangent, but they started like charging like hundreds of dollars, which was kind of unknown for, for dating apps and actually were successful with it. So.

I think they tested that, if I'm not mistaken. Like, I don't want to misquote it, so I should probably research it. But I think that's one of the reasons that Match was particularly interested in them as well, because they started doing really innovative stuff with pricing.

I think they tested that, if I'm not mistaken. Like, I don't want to misquote it, so I should probably research it. But I think that's one of the reasons that Match was particularly interested in them as well, because they started doing really innovative stuff with pricing.

I think they tested that, if I'm not mistaken. Like, I don't want to misquote it, so I should probably research it. But I think that's one of the reasons that Match was particularly interested in them as well, because they started doing really innovative stuff with pricing.

And like, it's a little bit like this is in a sense, like, you know, people are price insensitive for some of these types of products.

And like, it's a little bit like this is in a sense, like, you know, people are price insensitive for some of these types of products.

And like, it's a little bit like this is in a sense, like, you know, people are price insensitive for some of these types of products.

Yep.

Yep.

Yep.

So you could buy a Peloton forever or you could get a membership for a month to the league.

So you could buy a Peloton forever or you could get a membership for a month to the league.

So you could buy a Peloton forever or you could get a membership for a month to the league.

Yeah.

Yeah.

Yeah.

Yeah. I think they like, I don't really know what the interface was like. I actually never used it, but I do think they were like, instead of going for other socials linking, they were going for like LinkedIn and, you know, now they've obviously, obviously expanded a bit more, but I don't know if that's like an important part of it, to be honest.