The blueprint to build a $340k/mo premium dating app
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I just brainstormed with one of the smartest people I know about 20 plus dating app ideas. It was a live brainstorm. She had this insight. I opened up a Google Doc. All of a sudden, one idea, three ideas, seven ideas. This is a playbook for how to come up with 20 plus dating app ideas. One of the most proven ways to make money on the internet. I think you'll enjoy this episode.
Lovely to have you here. You're probably one of my favorite follows on Twitter because you're always putting out creative ideas. So I had to have you for the Startup Ideas podcast. It was only right.
I appreciate the sentiment. It's always nice to hear positive things about Twitter and not like terrible things about Twitter. And obviously you're a great follow. I mean, these days you're doing a lot of interesting stuff. I won't like give away the hacks of what I've observed that you're doing. But yeah, always like curious what you're thinking about. Love your letter. Love when my tweets show up in your letter. So a lot of crossover.
Very cool. So let's start with ideas.
Okay. Let's start with ideas. All right. So I always have like a bunch of ideas. So I kind of like pared down a few today that I think probably relate to things that people know that I think about as opposed to like the completely off the wall things. And maybe that like anybody could really like take a crack at versus like things that would be hard to do. So, okay. Start with a fun one, which is basically like, you know, the league, the dating app started like 10 plus years ago at this point. So, um, I mean, I don't think everything has to be like super novel. I kind of think that someone should just like make another The League.
Okay, for people who don't know what The League is, maybe explain what it is.
Okay, so the League is basically, it's like a dating app. And I think it was started around 2012 or 2013. And the premise is like, okay, if you're a woman who's kind of like ambitious, and you want to get a significant other who is similarly ambitious, and also wants to be with a ambitious, accomplished partner, like, where can you actually find that? I think the kind of filter underlying the premise when it started was a bit around like, okay, if I go to an Ivy League school or have like a Ivy League-esque job, like I want to meet people who are similarly, you know, pedigreed in a sense. So that was like the original premise. And obviously like whenever... one of these networks gets bigger and bigger. It gets a bit more diluted.
They start kind of like expanding the criteria and like this actually was pretty successful. And then they ultimately actually sold a match group, I think like a couple of years ago. And they did some really innovative stuff with pricing too, which is kind of another tangent, but they started like charging like hundreds of dollars, which was kind of unknown for, for dating apps and actually were successful with it. So.
Hundreds of dollars a month.
I think they tested that, if I'm not mistaken. Like, I don't want to misquote it, so I should probably research it. But I think that's one of the reasons that Match was particularly interested in them as well, because they started doing really innovative stuff with pricing. And like, it's a little bit like this is in a sense, like, you know, people are price insensitive for some of these types of products.
Okay, this is crazy. So... I just Googled, how much does the league membership cost? You'll pay anywhere from $99 a week to $24.99. That's $2,499 a month for a membership of the league.
Yep.
Wow.
So you could buy a Peloton forever or you could get a membership for a month to the league.
That's crazy.
Yeah.
I think one of the... From what I remember, one of the... interesting things that the league did was they did connect with your LinkedIn.
Yeah. I think they like, I don't really know what the interface was like. I actually never used it, but I do think they were like, instead of going for other socials linking, they were going for like LinkedIn and, you know, now they've obviously, obviously expanded a bit more, but I don't know if that's like an important part of it, to be honest.
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