Anu Atluru

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112 appearances 1 recordings 1 series first heard Oct 2024 last heard Oct 2024

Anu Atluru’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · The blueprint to build a $340k/mo premium dating app · 16 Oct 2024 podcast

I appreciate the sentiment. It's always nice to hear positive things about Twitter and not like terrible things about Twitter. And obviously you're a great follow. I mean, these days you're doing a lot of interesting stuff. I won't like give away the hacks of what I've observed that you're doing. But yeah, always like curious what you're thinking about. Love your letter.

Love when my tweets show up in your letter. So a lot of crossover.

Okay. Let's start with ideas. All right. So I always have like a bunch of ideas. So I kind of like pared down a few today that I think probably relate to things that people know that I think about as opposed to like the completely off the wall things. And maybe that like anybody could really like take a crack at versus like things that would be hard to do. So, okay.

Start with a fun one, which is basically like, you know, the league, the dating app started like 10 plus years ago at this point. So, um, I mean, I don't think everything has to be like super novel. I kind of think that someone should just like make another The League.

Okay, so the League is basically, it's like a dating app. And I think it was started around 2012 or 2013. And the premise is like, okay, if you're a woman who's kind of like ambitious, and you want to get a significant other who is similarly ambitious, and also wants to be with a ambitious, accomplished partner, like, where can you actually find that?

I think the kind of filter underlying the premise when it started was a bit around like, okay, if I go to an Ivy League school or have like a Ivy League-esque job, like I want to meet people who are similarly, you know, pedigreed in a sense. So that was like the original premise. And obviously like whenever... one of these networks gets bigger and bigger. It gets a bit more diluted.

They start kind of like expanding the criteria and like this actually was pretty successful. And then they ultimately actually sold a match group, I think like a couple of years ago.

And they did some really innovative stuff with pricing too, which is kind of another tangent, but they started like charging like hundreds of dollars, which was kind of unknown for, for dating apps and actually were successful with it. So.

I think they tested that, if I'm not mistaken. Like, I don't want to misquote it, so I should probably research it. But I think that's one of the reasons that Match was particularly interested in them as well, because they started doing really innovative stuff with pricing.

And like, it's a little bit like this is in a sense, like, you know, people are price insensitive for some of these types of products.

Yep.

So you could buy a Peloton forever or you could get a membership for a month to the league.

Yeah.

Yeah. I think they like, I don't really know what the interface was like. I actually never used it, but I do think they were like, instead of going for other socials linking, they were going for like LinkedIn and, you know, now they've obviously, obviously expanded a bit more, but I don't know if that's like an important part of it, to be honest.

But I think what's interesting if I were to think about a 2.0 now is like, and you talk about the sum too, or we all, I think anybody who's spending time online is like, what are the new status markers or like how has status markers evolved? So I don't think it's like as simple as like, I had an Ivy league education anymore, or I have this like job at this like consulting firm or investment bank.

I think that's kind of opened up a bit. So you could do like interesting things with like, honestly, you could make probably like a dating app just for people who are YC founders, but, YC would obviously never do that. But somebody who's in it could probably try to do it. And that's obviously one status filter in the tech startup community now.

Obviously, there's Raya, which I think is a bit more general approach.

celebrity or adjacent to celebrity I don't think it's like specific enough on what they're actually trying to filter for so I think like a lot of people could actually do this in a bunch of different like modern high status niches I guess so because I have you here and because I know you know a lot about status symbols and internet status symbols oh boy yeah it's coming this is coming

They could. Well, you can do like the hard organizational filters, which is like, okay, what I see as an example, you could go like bigger orgs or smaller orgs. I think like the Theo Fellowship would be too small. probably, it's probably like only like 100 people or something in there. I don't know. But I think there's organizations like that.

So you could do it that way, where you're looking for something that's already defined. Or you could obviously do like platforms. So you know, you have some number of hundreds of 1000s of followers on Twitter, or, you know, you're, you're trying to get to that on YouTube.

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