Anurag Agarwal

And then there is a, you know...

information about where they're going and then there's a secret code and the secret code actually unlocks this gamified virtual world where through an episodic sort of treatment it's a gamified episode of solving the mystery and during that process kids will discover and explore those habitats the animals that live there and then as the mystery

unravels, they actually learn about the conservation challenges there.

So, for example, in the Arctic, we have a mission Arctic where the mystery is you're looking for a missing polar bear mom who's been separated from her cubs.

Every child loves that mystery.

I mean, just think old world common sense.

Diego, right?

This is version 2015 of that.

Got it.

The site launched 10 months ago.

Okay.

Early 2015.

And in December 2014, we launched with a MVP just because we wanted to get in there and get real-time feedback from the marketplace.

It's been incredible.

Well, we have over 5,000 global subscribers.

And the great story here is that not only were we able to launch successfully and quickly scale to shipping to all 50 states in America and Canada, we got interest internationally and actually licensed the program and launched in September in Portuguese and Brazil and in Singapore as our first country in Asia.

So we're actually a 10-month-old business that's in three countries serving over 5,000 subscribers.

That's right.

So a subscriber is, because the program is on a monthly subscription basis, so a subscriber is somebody who buys either a one-month on an auto-renewing basis, a three-month, six-month, or a 12-month subscription package from us.

And that's how the pricing works as well.