Anurag Agarwal

Same metrics.

Yeah, we look at – so what SaaS is to the software business, subscription is to – we're sort of a new breed, which is hybrid.

We're doing online and offline, but it's the same metrics.

We're very focused on our cost of customized positions.

We're very focused on lifetime value.

We're very focused on extending that lifetime value eventually by adding more product.

And annuity cash flow is sort of the holy grail of the business.

Our average customer is, you know, we're young enough where we haven't normalized that.

But our expectation is, say, 12 to 15 months.

So it's about $250 to $300 in revenue from a customer for the subscription business.

They're paying about $20 a month.

That's right.

$19 a month.

Total, we're right now doing globally close to, I'd say, $30,000 a month.

Great question.

And this is where I think we've been able to hack our growth strategy.

So traditionally in our business, it's a consumer business.

There's a direct-to-consumer model where you're acquiring customers through all kinds of direct channels, emails, social media, partnerships, and things like that.

And we've been very successful doing that.

We're growing 40% to 50% month-over-month organically through that strategy.