Ap Dijksterhuis

It suddenly dawned on me how amazing that was.

Imagine, it's 16th century, you're on a boat for many, many months, and then you land on the shore of Ecuador, and then with a group of people, you go into this...

crazy jungle and you walk for a couple of weeks until you reach a mountain range and then you climb up to 8,000 feet.

Your leader says, let's make a couple churches here.

What these colonialists did, the first thing they did when they arrived there is build four or five of these huge churches that are obviously still standing there.

They're beautiful.

And then that's when it dawned on me that the book shouldn't be about creativity.

It should be about inspiration.

So for me, it was a very important moment, yeah.

they would jam in their studio and just come up with new songs all the time.

But they didn't have any recording equipment at the time.

So they basically had to memorize what they did.

And then at some point, they just realized that, okay, if we play something in the afternoon, maybe we remember it the next morning, and then it's probably good.

And if we don't remember it the next morning, well, fine, because it's probably not good enough anyway.

So they had a very natural selection process in coming up with their songs.

I think that basically all this modern technology, it's highly useful in some ways, but it also clutters our mind.

These days you need to remember a password when you want to order something from your local butcher.

It's pretty crazy these days.

And it's...

You have to almost literally clean your mind, and you do this by things such as walking, by doing other things.