Ap Dijksterhuis

You can solve word puzzles for six weeks and you still don't know the answer.

So that's the wonderful thing about consciousness.

But the unconscious has this vast capacity where

Let's say you have to make a decision to buy a house or not, or even to choose between various houses.

The amount of information you have to process in order to reach such a decision is really enormous.

And it turns out this is something that the unconscious is much better at than consciousness.

That's exactly what it is.

Yeah, that's exactly what it is.

And that also makes the unconscious more wild and associative in a way.

And in a sense, also more creative.

If you think about something unconsciously, you come up with things, sometimes at least, that are quite unexpected.

And yeah, wild.

And consciousness on the other hand, yeah, exactly, it's a spotlight.

It's very precise.

It's not the most adventurous thinking usually, but it's precise.

Well, I think what happens is if you think unconsciously, yes, it's almost unlimited when it comes to the information your unconscious uses, and it can involve everything.

basically everything, you know, including childhood memories.

And I think that's one of the reasons that if scientists or artists, if they engage their unconscious, they are much more creative.

They come up with things that are very much unexpected.

They associate things with each other that are usually not associated.