Aravind Srinivas

It's the largest real estate of the internet where the most traffic is recorded per day. And there are a bunch of AdWords. You can actually go and look at this product called adwords.google.com where you get for certain AdWords, what's the search frequency per word. And you are bidding for your link to be ranked as high as possible for searches related to those AdWords.

It's the largest real estate of the internet where the most traffic is recorded per day. And there are a bunch of AdWords. You can actually go and look at this product called adwords.google.com where you get for certain AdWords, what's the search frequency per word. And you are bidding for your link to be ranked as high as possible for searches related to those AdWords.

It's the largest real estate of the internet where the most traffic is recorded per day. And there are a bunch of AdWords. You can actually go and look at this product called adwords.google.com where you get for certain AdWords, what's the search frequency per word. And you are bidding for your link to be ranked as high as possible for searches related to those AdWords.

So the amazing thing is any click that you got through that bid, Google tells you that you got it through them. And if you get a good ROI in terms of conversions, like people make more purchases on your site through the Google referral, then you're going to spend more for bidding against AdWords. And the price for each AdWord is based on a bidding system, an auction system. So it's dynamic.

So the amazing thing is any click that you got through that bid, Google tells you that you got it through them. And if you get a good ROI in terms of conversions, like people make more purchases on your site through the Google referral, then you're going to spend more for bidding against AdWords. And the price for each AdWord is based on a bidding system, an auction system. So it's dynamic.

So the amazing thing is any click that you got through that bid, Google tells you that you got it through them. And if you get a good ROI in terms of conversions, like people make more purchases on your site through the Google referral, then you're going to spend more for bidding against AdWords. And the price for each AdWord is based on a bidding system, an auction system. So it's dynamic.

So that way the margins are high. By the way, it's brilliant. AdWords is brilliant. It's the greatest business model in the last 50 years.

So that way the margins are high. By the way, it's brilliant. AdWords is brilliant. It's the greatest business model in the last 50 years.

So that way the margins are high. By the way, it's brilliant. AdWords is brilliant. It's the greatest business model in the last 50 years.

Actually, to be very fair, this model was first conceived by Overture. Mm-hmm. And Google innovated a small change in the bidding system, which made it even more mathematically robust. I mean, we can go into the details later, but the main part is that they identified a great idea being done by somebody else and really mapped it well onto like a search platform that was continually growing.

Actually, to be very fair, this model was first conceived by Overture. Mm-hmm. And Google innovated a small change in the bidding system, which made it even more mathematically robust. I mean, we can go into the details later, but the main part is that they identified a great idea being done by somebody else and really mapped it well onto like a search platform that was continually growing.

Actually, to be very fair, this model was first conceived by Overture. Mm-hmm. And Google innovated a small change in the bidding system, which made it even more mathematically robust. I mean, we can go into the details later, but the main part is that they identified a great idea being done by somebody else and really mapped it well onto like a search platform that was continually growing.

And the amazing thing is they benefit from all other advertising done on the internet everywhere else. So you came to know about a brand through traditional CPM advertising. There is just view-based advertising. But then you went to Google to actually make the purchase. So they still benefit from it.

And the amazing thing is they benefit from all other advertising done on the internet everywhere else. So you came to know about a brand through traditional CPM advertising. There is just view-based advertising. But then you went to Google to actually make the purchase. So they still benefit from it.

And the amazing thing is they benefit from all other advertising done on the internet everywhere else. So you came to know about a brand through traditional CPM advertising. There is just view-based advertising. But then you went to Google to actually make the purchase. So they still benefit from it.

So the brand awareness might have been created somewhere else, but the actual transaction happens through them because of the click. And therefore they get to claim that You know, you bought the transaction on your site happened through their referral, and then so you end up having to pay for it.

So the brand awareness might have been created somewhere else, but the actual transaction happens through them because of the click. And therefore they get to claim that You know, you bought the transaction on your site happened through their referral, and then so you end up having to pay for it.

So the brand awareness might have been created somewhere else, but the actual transaction happens through them because of the click. And therefore they get to claim that You know, you bought the transaction on your site happened through their referral, and then so you end up having to pay for it.

There's a reason for that. Let's say you're typing shoes and you see the ads. It's usually the good brands that are showing up as sponsored. but it's also because the good brands are the ones who have a lot of money and they pay the most for the corresponding AdWord.

There's a reason for that. Let's say you're typing shoes and you see the ads. It's usually the good brands that are showing up as sponsored. but it's also because the good brands are the ones who have a lot of money and they pay the most for the corresponding AdWord.