Aravind Srinivas

There's a reason for that. Let's say you're typing shoes and you see the ads. It's usually the good brands that are showing up as sponsored. but it's also because the good brands are the ones who have a lot of money and they pay the most for the corresponding AdWord.

And it's more a competition between those brands, like Nike, Adidas, Allbirds, Brooks, or like Under Armour all competing with each other for that AdWord. And so it's not like you're gonna, people overestimate like how important it is to make that one brand decision on the shoe. Like most of the shoes are pretty good at the top level.

And it's more a competition between those brands, like Nike, Adidas, Allbirds, Brooks, or like Under Armour all competing with each other for that AdWord. And so it's not like you're gonna, people overestimate like how important it is to make that one brand decision on the shoe. Like most of the shoes are pretty good at the top level.

And it's more a competition between those brands, like Nike, Adidas, Allbirds, Brooks, or like Under Armour all competing with each other for that AdWord. And so it's not like you're gonna, people overestimate like how important it is to make that one brand decision on the shoe. Like most of the shoes are pretty good at the top level.

And often you buy based on what your friends are wearing and things like that. But Google benefits regardless of how you make your decision.

And often you buy based on what your friends are wearing and things like that. But Google benefits regardless of how you make your decision.

And often you buy based on what your friends are wearing and things like that. But Google benefits regardless of how you make your decision.

There must be other- There are ways that Google prevents that by tracking in general how many visits you get, and also making sure that if you don't actually rank high on regular search results, but you're just paying for the cost per click and you can be downloaded. So there are like many signals. It's not just like one number, I pay super high for that word and I just scan the results.

There must be other- There are ways that Google prevents that by tracking in general how many visits you get, and also making sure that if you don't actually rank high on regular search results, but you're just paying for the cost per click and you can be downloaded. So there are like many signals. It's not just like one number, I pay super high for that word and I just scan the results.

There must be other- There are ways that Google prevents that by tracking in general how many visits you get, and also making sure that if you don't actually rank high on regular search results, but you're just paying for the cost per click and you can be downloaded. So there are like many signals. It's not just like one number, I pay super high for that word and I just scan the results.

But it can happen if you're like pretty systematic. But there are people who literally study this. SEO and SEM and like, you know, get a lot of data of like so many different user queries from, you know, ad blockers and things like that. And then use that to like gain their site, use a specific words. It's like a whole industry.

But it can happen if you're like pretty systematic. But there are people who literally study this. SEO and SEM and like, you know, get a lot of data of like so many different user queries from, you know, ad blockers and things like that. And then use that to like gain their site, use a specific words. It's like a whole industry.

But it can happen if you're like pretty systematic. But there are people who literally study this. SEO and SEM and like, you know, get a lot of data of like so many different user queries from, you know, ad blockers and things like that. And then use that to like gain their site, use a specific words. It's like a whole industry.

It's a lot of constraints, a lot of objective functions, simultaneously optimized.

It's a lot of constraints, a lot of objective functions, simultaneously optimized.

It's a lot of constraints, a lot of objective functions, simultaneously optimized.

Yeah, so perplexity makes answer the first party characteristic of the site, right? Instead of links. So the traditional ad unit on a link doesn't need to apply at perplexity. Maybe that's not a great idea. Maybe the ad unit on a link might be the highest margin business model ever invented.

Yeah, so perplexity makes answer the first party characteristic of the site, right? Instead of links. So the traditional ad unit on a link doesn't need to apply at perplexity. Maybe that's not a great idea. Maybe the ad unit on a link might be the highest margin business model ever invented.

Yeah, so perplexity makes answer the first party characteristic of the site, right? Instead of links. So the traditional ad unit on a link doesn't need to apply at perplexity. Maybe that's not a great idea. Maybe the ad unit on a link might be the highest margin business model ever invented.

But you also need to remember that for a new business that's trying to like create, for a new company that's trying to build its own sustainable business, you don't need to set out to build the greatest business of mankind. You can set out to build a good business and it's still fine. Maybe the long-term business model of perplexity can make us profitable and a good company,