Ari Emanuel
๐ค SpeakerAppearances Over Time
Podcast Appearances
Live is the opposite bet.
Well, there has to be a specific audience.
So in art, there's a very specific audience.
There's a culture around art.
It's global.
There's really good conversation about it.
Cars, NT Cars, another one of my businesses.
Very specific.
Sports, UFC, bull riding, WWE, very specific.
Taste, food festivals.
So I'm in the areas that I know there is great cultural stickiness involved.
It's global.
So one of the things that we know, why did we do Freeze?
It was only in two places.
It was in UK and New York.
We knew there were art festivals all over the place that run poorly.
We knew we could take it globally.
We could spread the sponsorship.
We could determine that city needs them and they would pay us to bring events.
So we'd get site fees.