Ari Emanuel

So, hey, bring Freeze, great brand, knows how to do this properly, the food around it, lectures, et cetera.

We're going to pay you to come here for 10 years to put on the event.

We just closed that deal in Abu Dhabi.

So when you start doing those things properly, in our Madrid Open, which is our tennis tournament, it's one of the nine 1000s, we're going to build another stadium to build another food festival.

We're going to do concerts after the tennis tournament.

We just know how to do it.

So when we look at these things, we look at them in a way that

What are they missing?

Because we're one of the only companies on a global basis that do live events.

Sometimes you have companies that do great live events, but they're local.

They're guys that are in Arizona.

They're guys that are in just the UK.

When they come into our organization, we're in 32 companies.

We know, oh, you know something, there's an affinity here.

So when they go around, there's food, there's lectures, there's surrounding events that make the event itself and inside the event really special.

And it's a great way.

I can't stress enough the need for people to get community because we're all sitting, staring.

I remember one of the things that made me think about this also, about why live events were so important and sports were so important.

Tiger talked about at one point, I saw a documentary, I think it was, when he first won, the people were clapping.

Second time, uh-uh.