Ari Emanuel

Phones were up and people were screaming.

And that's because that thing, you want to show how great your life is.

And that also detaches you.

And you want a place where you can have, with other people, a great experience.

And that just bodes well for music, live sports, live events.

Yeah.

This is status.

You know, we bought this company on location.

So on location, Jerry Cardinal first owned it with the NFL, and they were doing the premium hospitality for the Super Bowl.

And we thought, wow, that's incredible because people are asking for premiums now and rich people are asking for more and more because they can get everything so they want even specialer.

And that there was tiered market, not in a bad way.

Some people are going to pay $100 and some people are going to pay $300.

And then some people are going to pay crazy.

So...

in the Super Bowl, go to Tiffany's and get a blue football and have 10 people with you and get a lecture from Peyton Manning and walk on the field pregame and come out with the team and be on the stage for weigh-ins at the UFC and sit at the table with Dana White.

And for that, I'm going to pay $50,000 a ticket.

I'm going to pay $300,000 for the Super Bowl or XYZ for the Olympics.

It's crazy.

And you still haven't found the... Oh, no, no, we're adding.

So the Olympics, FIFA, UFC, WWE, in every category, there's premiums.