Ari Emanuel

And people pay... Crazy.

Crazy.

I think it has... Pretty high.

Yeah, pretty high.

But I think that's fantastic.

That's fine.

You work your ass off.

You love this thing, whether it be music, events, sports.

I want a different experience in my life.

Yes, for that, but just life.

And I think COVID made that happen too.

And people are doing it.

Where it ends, I don't know, but it is a huge premium business.

So here's one thing that we're doing in the live events business that I started.

This is Freeze, Barrett Jackson, our tennis tournaments, our participatory sports like Escape from Alcatraz and Melbourne Marathon and our Taste Festivals, Winter Wonderland, that business.

So we bought a ticketing business inside that.

This thing called Today Ticks.

The ticketing business, mainly they do, mainly, almost all they do is theater business.

When COVID happened, unlike other ticketing business, which had to keep on operating, they shut the whole thing down and rewrote the operating system.

And it's incredible.