Ari Emanuel

So we'll create a destination with an incredible ticketing asset.

Where I think it's going is hopefully we create a platform that has events because we operate events pretty well, plus a destination, white lip ticketing.

Then we can create a sponsorship layer, site fee layer, and maybe white label some stuff and go from there.

Well, when you think about sports, so you have the beast of all beasts, NFL, NBA, global, baseball, hockey, English Premier League, Spanish League, French.

They're all owned by federations and there's very few independents.

And very few people that know how to run them.

When we were buying the UFC and we were having this argument internally, Egon would say, well, the people that can pay the most are the broadcast.

Well, they would ruin the sport.

There's so many things that happen to run one of these things.

You have to make really hard decisions.

First of all, so there's a limited amount that is available to buy.

In the wrong hands, the ones that are independent, unless Adam Silver's there, unless Roger Goodell's there, those things don't run the way they're supposed to.

Those things are hard.

And the same thing with our sport.

We're about to start our boxing business.

So if you approach boxing.

We have announced the boxing league with Paramount.

Let's go back.

Don King screws over Ali.

The Ali gets passed.