Ari Salafia

By the way, when I went on my investment tour, everyone said this was not a big enough market.

And now we have $100 million in competitors.

competitor funding.

So that's, that's always kind of funny.

So this is really is kind of the David and, and Goliath story, but use that as just validation that you're doing something right.

And there's a market, like there are many horses that are winning in our space and your competitors might actually be paying for the education and buyers to come your way.

So we look at this as an amazing thing.

So building awareness, educating customers is super expensive.

Like when people find out what we do, they're like, oh, tax taker, you help startups get money.

That's a no brainer, right?

Like everyone must sign up.

And we're like, you think?

but it's not always like people hear the word tax and they're like, not my thing.

Like I'm not, I'm probably not responsible for that free money.

Okay.

I have an accountant.

They're probably on it, right?

There's a lot of, there's a lot of things where we can kind of just kind of slip to the wayside because of that.

Well now, because we have competitors that are super active on Google ads, they're active on campaigns and LinkedIn and Twitter.

Like by the time we show up, they've seen,