Ari Salafia

So, but educating the referrer pays off and then incentivizing them.

So we do rev share agreements at TaxTaker.

We pay, you know, a bit more than others might in traditional kind of SaaS businesses.

But sometimes our affiliates and partners, they don't want any money.

And so that's also awesome because then we get more margin for that.

They just want to see a great provider, you know, give value to their customer.

So this is kind of a loop, you know, continuing to say, okay, am I, have I identified the right partners, the right seeds?

Am I building an engaging relationship?

Am I educating them?

Am I giving them the resources that they actually need to help, you know, build my message and what I'm trying to get across?

Um, and then rewarding them along the way.

It's fun when people get paid, like our affiliates are stoked when all of a sudden they get $2,000 that just hits our account or $5,000 depending on the size of the client.

It's, it's, it's really awesome.

So next, we're going to go into investing in process, overall customer experience, and doing one thing that I think a lot of founders, it's really for us to do, right?

We want to say yes to everything.

So.

This is our customer journey map.

We start with awareness of tax credits.

That's been actually the best thing about our competition.

When you have $100 million out there in competitor funding.