Ari Salafia

It's a lot easier for someone to talk about what you do if you remind them what you do.

So consistently providing a blurb, making it stupid simple for them to refer you to their client base is everything.

You don't want to just have a conversation with someone and be like, I hope they remember that I sell tax credits and they're going to remember that one day.

They should give it that business to me.

Like, you know, it just, it's, it can become just a mess.

You're talking with so many quality people.

Why not have that little extra followup or a little extra blurb that you send to them so that they can, um,

send it to the person that you want to talk to.

Also like creating measurable goals with your partners.

Not every partner is the same.

We look at partners like a sliding scale.

So sometimes a partner might just be kind of a partner perk, right?

Listing a quick discount in their perks page.

Others are going to be that more robust relationship.

Maybe there's going to be

kind of a joint venture of campaigns for a series of month.

Maybe it's going to make, or maybe it's just going to be shared blog posts on a quarterly basis.

So when you're talking with partners, it's really, it can be a really slippery slope to also overcome it.

So it's really important that you also want to make sure that, you know, the goals are aligned with yours and that also you're not doing, you know, just all the work and you never get any referrals back.

Yeah.