Ari Shapiro

And so if that's going to be the case for the foreseeable future, for the next four years, where does that leave you?

And so if that's going to be the case for the foreseeable future, for the next four years, where does that leave you?

And so if that's going to be the case for the foreseeable future, for the next four years, where does that leave you?

And there are a lot of Yair Reiners out there. Business owners riding the roller coaster as Trump's tariffs have been rolled out, ratcheted up, and partially walked back. We're going to have to scale back a lot of innovation.

And there are a lot of Yair Reiners out there. Business owners riding the roller coaster as Trump's tariffs have been rolled out, ratcheted up, and partially walked back. We're going to have to scale back a lot of innovation.

And there are a lot of Yair Reiners out there. Business owners riding the roller coaster as Trump's tariffs have been rolled out, ratcheted up, and partially walked back. We're going to have to scale back a lot of innovation.

Consider this. Trump's tariff plans affect nearly every company in America. We'll hear from a few business owners about what it means for them. From NPR, I'm Ari Shapiro.

Consider this. Trump's tariff plans affect nearly every company in America. We'll hear from a few business owners about what it means for them. From NPR, I'm Ari Shapiro.

Consider this. Trump's tariff plans affect nearly every company in America. We'll hear from a few business owners about what it means for them. From NPR, I'm Ari Shapiro.

It's Consider This from NPR. Lisa Winton runs exactly the type of business that the Trump administration says its tariffs are supposed to help.

It's Consider This from NPR. Lisa Winton runs exactly the type of business that the Trump administration says its tariffs are supposed to help.

It's Consider This from NPR. Lisa Winton runs exactly the type of business that the Trump administration says its tariffs are supposed to help.

Winton Machine Company makes metal parts that go into everything from refrigerators to lawn chairs. And most of the company's supply chain is in the U.S. But some of Lisa Winton's distributors get their parts from China, and they've started passing along the cost of tariffs to her.

Winton Machine Company makes metal parts that go into everything from refrigerators to lawn chairs. And most of the company's supply chain is in the U.S. But some of Lisa Winton's distributors get their parts from China, and they've started passing along the cost of tariffs to her.

Winton Machine Company makes metal parts that go into everything from refrigerators to lawn chairs. And most of the company's supply chain is in the U.S. But some of Lisa Winton's distributors get their parts from China, and they've started passing along the cost of tariffs to her.

Oh, so you might say, I've got $500 to spend on this or $5,000 or whatever. And then when the bill comes in, you see tacked onto it is a tariff fee that could put this way outside of your budget. You just don't know. Right.

Oh, so you might say, I've got $500 to spend on this or $5,000 or whatever. And then when the bill comes in, you see tacked onto it is a tariff fee that could put this way outside of your budget. You just don't know. Right.

Oh, so you might say, I've got $500 to spend on this or $5,000 or whatever. And then when the bill comes in, you see tacked onto it is a tariff fee that could put this way outside of your budget. You just don't know. Right.

Have you heard from anyone who has said, you know what, I was going to buy from China, but given the situation with the tariffs, I think I would rather buy from Winton Machine instead. Like, is this going to help you in that respect?

Have you heard from anyone who has said, you know what, I was going to buy from China, but given the situation with the tariffs, I think I would rather buy from Winton Machine instead. Like, is this going to help you in that respect?