Ari Shapiro

Have you heard from anyone who has said, you know what, I was going to buy from China, but given the situation with the tariffs, I think I would rather buy from Winton Machine instead. Like, is this going to help you in that respect?

I hear a lot of caution in your voice, but I can't quite tell whether you're cautiously optimistic or cautiously pessimistic right now.

I hear a lot of caution in your voice, but I can't quite tell whether you're cautiously optimistic or cautiously pessimistic right now.

I hear a lot of caution in your voice, but I can't quite tell whether you're cautiously optimistic or cautiously pessimistic right now.

Some businesses have to worry about tariffs on one country. Ethan Frisch has to worry about tariffs on 30 different countries.

Some businesses have to worry about tariffs on one country. Ethan Frisch has to worry about tariffs on 30 different countries.

Some businesses have to worry about tariffs on one country. Ethan Frisch has to worry about tariffs on 30 different countries.

He's co-founder and co-CEO of a spice company called Burlap and Barrel. They've spent years developing relationships with small farmers. Yesterday, Trump paused global tariffs at 10% for 90 days on every country but China. But 10% is still a price hike, and nobody knows what'll happen three months from now.

He's co-founder and co-CEO of a spice company called Burlap and Barrel. They've spent years developing relationships with small farmers. Yesterday, Trump paused global tariffs at 10% for 90 days on every country but China. But 10% is still a price hike, and nobody knows what'll happen three months from now.

He's co-founder and co-CEO of a spice company called Burlap and Barrel. They've spent years developing relationships with small farmers. Yesterday, Trump paused global tariffs at 10% for 90 days on every country but China. But 10% is still a price hike, and nobody knows what'll happen three months from now.

Burlap and Barrel has decided that even with these tariffs, they won't charge customers more or pay farmers less.

Burlap and Barrel has decided that even with these tariffs, they won't charge customers more or pay farmers less.

Burlap and Barrel has decided that even with these tariffs, they won't charge customers more or pay farmers less.

And these tariffs have made Ethan Frisch face another big change that's hard to put a number on.

And these tariffs have made Ethan Frisch face another big change that's hard to put a number on.

And these tariffs have made Ethan Frisch face another big change that's hard to put a number on.

Do you think this changes what America represents to them now? A hundred percent.

Do you think this changes what America represents to them now? A hundred percent.

Do you think this changes what America represents to them now? A hundred percent.

While growing exotic spices in the U.S. might be impossible, but shrimp swim in American waters.