Ariel Asaroff

It's still human to human interactions and it's always relevant.

So this is one of the books that I actually quote so many times when we have meetings on sales and go to market.

Yeah, he's actually a friend and an advisor.

So he actually gave me another very good book called, I think it's Predictable Revenue Model by Aaron Ross.

That's Guy Bloch, used to be the COO for Splunk.

And now he's the CEO at Brink, which he took from a small company to a post-billion dollar valuation company within like two years.

brilliant ceo one of the best that i've met and uh we we chat every once in a while and he gives me good tips on on management and uh and the the the whole world of go to market specifically because he knows our market so well and one of our advisory board members uh ronnie grushka one of the most uh

straight up no bullshit guys that you met he's the founder of marquise i just marquise that got sold to s p for 40 billion lately uh brilliant guy that basically is uh you know he's not from our domain but he's

a mentor to how to become a good CEO and how to become someone who can actually build a company that is the size of ISS Marquis traded in NASDAQ.

My favorite online tool for building CoreLogix.

That's interesting.

So actually it's relatively new in our tool set.

I don't know why we waited so long, but we've just started using Monday heavily.

And the great thing about it is that it's so versatile.

So there was always like tools for managing R&D tasks and tools for sales and tools for marketing.

Suddenly there's one from CS through marketing and it's so flexible the way that you can use it

a thousand different ways that we found it to be super useful and helpful for the company to collaborate.

So this is just like I said about companies wanting their data in the same place, you know, the logs, metrics, security, tracing, and other events, and they want to correlate it.

Suddenly when you can look at tasks end-to-end and you can see a task in R&D and when our CS writing the tutorial, when marketing or publishing it, when our sales getting enabled, this is really helpful and one of the best products that I've used lately.

I actually don't know what Roy had done in the Army.