Ariel Asaroff

Basically, they're part of the unit economics of an organization.

And as data grows faster than revenue, it becomes hard to manage, super expensive, hard to scale, performance issues start to rise.

We started a company almost seven years ago, but we didn't start where we are today.

2014, right?

That was the end of 2014.

We started with a lighter version of Splunk, a cloud, cheaper Splunk.

With time, things started evolving.

We saw that customers aren't looking just for a solution that can do whatever the others can because

Their model started to break.

Cost containment was impossible.

Performance was an issue.

And then we kind of decided after three years of basically doing nothing.

So the first three or four years, the company was zero revenue, zero customers.

It was almost shut down.

The first dollar came in October, 2017.

Um, and we actually had a board on September, 2017, where there was a decision point where the board members said, you know, we like you guys.

They were super nice and, and, and, uh, patient.

How much have you raised to that point?

It was a million, then another million.

Oh, I see.