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Ariel Asaroff

๐Ÿ‘ค Speaker
393 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

Okay.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

And then they kind of wondered whether they should just close the company and hand out the money back to the investors, but there was so little.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

Not to, because it doesn't really matter.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

$300,000 at the end of 2017 were five people.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

I'm one of the co-founders, but I was not the CEO.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

The CEO left at that point.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

How much equity did you own at that point?

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

Um, it was, you know, we just had a couple of rounds, so it was, it was still fine.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

And then, um, the CTO that was an employee left after him because, you know, the company kind of fell apart.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

So he went to manage a group, this big company and, uh, Yoni, uh, a good friend of mine who also led a group invariant, uh, basically became the CTO became my co-founder and we restructured a company entirely.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

And we started running from that point onwards.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

And within the four or five months, we got to like 20, 25,000 of monthly recurring.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

So the board was very surprised because they thought they're going to shut down.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

And they gave us $2.5 million more, like an extension, like a CLA.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

At what valuation?

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

The valuation back then was roughly $10 million.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

Okay.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

Got it.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

So we started running the company and ended at a year and like a bit over a million.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

And then something interesting happened.