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Ariel Asaroff

๐Ÿ‘ค Speaker
393 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

30 minutes we speak.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

And then he says, you know what?

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

I'm going to send you an offer.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

And he sends the offer again on WhatsApp, like this one, two, three, four, five.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

And I said, can I bring this to the board?

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

Because, you know, they're going to turn off an offer that's going to make like a nice income for everyone, even though even the ones that got in and 10 million will make.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

They're still three, four X, right?

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

And he says, tell the board that we are 100 percent behind it.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

We're not backing off no matter what we discover in the due diligence, which was very ballsy.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

And what was the WhatsApp?

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

This was a $10 million round at what valuation?

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

The same as the acquisition offer?

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

It was a $10 million round, the same valuation of the acquisition offer.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

So we make it apples to apples with some nice restructuring the cap table because back then there was already because of the bridge loan.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

Oh, that $2.5 million, that was a loan?

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

Yeah, it was a CLA.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

It converted together with the round.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

Okay.

SaaS Interviews with CEOs, Startups, Founders
Coralogix Breaks $24m ARR, 2k Customers After Turning Down $40m Acquisition Offer in 2019

Okay.