Arjun Vora

The business would stop right there.

If you are a parking associate, a security person or guest services at the Levi's Stadium and on game day, this is the app.

This is the Team Bridge app that's telling you what you need to do, where you need to go, all your tasks and an incident that you might need to report.

And imagine if that app went down on game day.

The bar for reliability for TeamBridge is super high because of how mission critical that software is.

It's not a nice to have one.

If it doesn't work, the business stops.

So we learned the hard way.

While we were scaling fast, while we were growing fast, we had to make sure our systems could keep up.

On the go-to market side,

Scalability matters there too, right?

Because early on it is Tito and me selling.

We're selling to the Burger Kings and Dairy Queens and motels and this and that.

And you have the founder passion that's able to convince somebody to take a bet on us.

Noah, we spoke about how TeamBridge is a platform and it's Lego blocks and you can use your Lego blocks to unlock your secret sauce.

That kind of language Silicon Valley would understand, but a blue collar workforce might get scared by some language like that, right?

You might put them off if you use too much tech jargon.

So scaling GTM meant that you got to go deep into a particular industry.

You got to understand their real problems.

You got to speak their language.