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Armand Thiberge

๐Ÿ‘ค Speaker
96 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

Around 60% ago, year to year.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

It's around 2.5% monthly churn.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

Sorry, what is it?

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

2.5%.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

2.5%?

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

Yeah, 2.5%.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

But what we see at the churn after a few years, it's around zero.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

I mean, the logo churn is probably 1%.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

after two years, but the churn is close to zero.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

So, yeah.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

With the logo churn and the revenue churn, it's very similar in our case because we don't have much of sell or don't sell.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

Because we are addressing a very basic need, which is to handle all, I mean, email marketing is the first thing you do when you start.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

I guess when you address, when you propose... Actually, our clients, they have at least 2,000 contacts.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

This is what we are assuming because if they have less than 2,000 contacts, they will go for a free solution like the team.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

So we mainly have paying clients.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

And once you have 2,000 contacts, it means you have an established business.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

It means you are...

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

You want a shutdown tomorrow and when you start doing marketing, you need that and you need to pay each one.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

So there is no particular trick I can discuss.

SaaS Interviews with CEOs, Startups, Founders
1531 The Mailchimp of Europe Hits $20M in ARR, 30,000 SMB Customers

This is what we have, 2.5% and even after two years, it's less than 2.5%.