Armand Thiberge
๐ค SpeakerAppearances Over Time
Podcast Appearances
Around 60% ago, year to year.
It's around 2.5% monthly churn.
Sorry, what is it?
2.5%.
2.5%?
Yeah, 2.5%.
But what we see at the churn after a few years, it's around zero.
I mean, the logo churn is probably 1%.
after two years, but the churn is close to zero.
So, yeah.
With the logo churn and the revenue churn, it's very similar in our case because we don't have much of sell or don't sell.
Because we are addressing a very basic need, which is to handle all, I mean, email marketing is the first thing you do when you start.
I guess when you address, when you propose... Actually, our clients, they have at least 2,000 contacts.
This is what we are assuming because if they have less than 2,000 contacts, they will go for a free solution like the team.
So we mainly have paying clients.
And once you have 2,000 contacts, it means you have an established business.
It means you are...
You want a shutdown tomorrow and when you start doing marketing, you need that and you need to pay each one.
So there is no particular trick I can discuss.
This is what we have, 2.5% and even after two years, it's less than 2.5%.