ArrDee

That's where I say like that.

like the essence of hip hop and obviously this is different because we're in uk and it's it's an offspring of grime that we're doing and it's drill now and it's obviously all evolved so um yeah there was a lot of awareness and i'm also aware that once it went in terms of how these labels view it and i'm not saying this is right by the way either but how they view it as a business is like okay well he's a uk artist and rap is what's cool and it's made cool by the culture

And now this white guy is a face that

there are more white people in the UK than there are any other ethnicity.

Do you know what I'm saying?

And so their dollar signs in their eyes start going ka-ching because people are drawn to what they can relate to.

Do you know what I'm saying?

And so there's definitely an unfair benefit in that.

And so I always tried to like... It's a weird complex.

I always tried to make sure that people knew I was...

In terms of what, like other artists or?

Yeah, that come about, I believe, more like Dipset and The Locks and that.

That was when rap started changing a little bit.

I don't know.

I don't think necessarily the label or the record label industry used me because that was me.

They didn't instruct me to make that kind of music.

That was the music I was making.

Do you know what I'm saying?

And especially at that time, I hadn't even played any of the labels, any of the deep pain stuff, because even from a management level and just people around me level,

it was very clear that it didn't quite connect with who I am as a person, even though I have that side to me.