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Artu Hajo

๐Ÿ‘ค Speaker
136 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

So the initial idea was to provide the easiest way to produce authentic customer testimonial videos.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

That's still what we do as an additional service to our software clients, because we know how to do it.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

We have done it almost 4000 times already with 1500 companies.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

So that's how we started, and that's how basically we have funded our software initiative.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

So we are bootstrapped to this point, and yeah, that's how we have made money in the history, and that's our core.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

Basically, we launched our software a year ago.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

And first we bundled it with our video customers.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

So that was the kind of the quickest way to get some real clients to use our software.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

And then basically we started to sell it separately only in October or November last year.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

It's not that simple since we...

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

In the beginning, we sold it only with the annual plan.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

So actually, our ARR at the moment is 208,000 in euro.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

And we just moved here, or I moved with my family to US to really ramp up the business here in the US.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

And we just launched our monthly plans only two weeks ago.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

So now we also have monthly option to our customers to make it easier to start using this service.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

208 customers only in our software business.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

So that's like 100% software business, 208 customers.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

And in total, we have had 1,500 customers using our video testimonial services back in the history.

SaaS Interviews with CEOs, Startups, Founders
TrustMary: Transition from $2m Agency to $200k SaaS

But that's the project business.