Arun Sivasankaran

That started an annual.

Yeah, revenue churn is zero.

We've been adding pretty aggressively to the platform.

So, I mean, again, still kind of building up capability as opposed to holding on and hoping people don't go away.

No, economics is a several year out problem.

Now we think we're sort of rounding the corner on that product market fit.

We're releasing and piloting some new capability that I think is

is pretty compelling for our market, and that's where we're seeing all of the interest and growth.

So it's really about pushing that forward, and we'll figure out the unit economics later.

Well, we're based in Millbrae, California, but we have a really distributed team.

Can't say that's going to be the case forever, but it's been good so far.

Yes, actually.

Well...

I think early on, I'm a fan of sort of constrained experimentation as a way to learn.

It takes a while, but you don't get that sort of back pressure of scaling too quickly and all that.

And look, having an agency, bootstrapping software, failing a bunch of times, these are all things that we had to do and the struggles we had to go through to get to this point and hopefully have that future that we envisioned.

Yeah, it's conversations I've had and something I've been thinking about.

The flip side of that is what is the distraction of selling the agency and what is the net benefit of the agency bring?

We've focused our agency business and the SaaS business to be attacking the same market and same set of problems.

Um, and we made the mistake before not doing it and it was a huge distraction.