Aseem Badshah

Absolutely.

Absolutely.

So here's the thing that we noticed in the agency is that there is so much data out there on prospects for B2B marketers and truly around activities, right?

What's the behavioral data that, that prospects target audiences are taking out there on the social web and

Our goal is to bring that in and actually make use of that in B2B marketing to acquire more customers.

And so there's really kind of two ways that we do that.

One is lead generation.

It's, you know, hey, who out there in the world is talking about your topic, doing research, going to the events that you as a B2B marketer would be sponsoring?

And we give you a way to actually pull those people into your marketing automation to reach out to them, to nurture them.

But then we also do that on your existing database.

If you're a B2B marketer and you've got 100,000 people in your CRM, in your marketing automation, it's probably a good chance that a good portion of them are maybe not engaged anymore.

They're not active.

Well, we provide the behavioral data on top of those contacts so you can reactivate them.

You can get them in the right campaigns, get the right messaging to them, and get them to your sales team at the right time.

And we basically make money off of a software license.

So we charge based on data consumption on volumes, and our clients basically sign up for six-month to year-long licenses to really power their demand generation.

Average is around $12,000 to $15,000 a year.

So we started back in 2013, it was a bit of an evolution from the agency.

So we actually started this as kind of an R and D research project and the agency, you know, cause essentially what we noticed is that when it came to social media marketing,

everything was really set up for B2C marketers, right?