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Aseem Badshah

๐Ÿ‘ค Speaker
140 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

So, you know, the nice thing is that revenue growth for us has gotten us to a point where we're almost cash flow positive.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

And so that's kind of the game plan, right, is get cash flow positive, really focused on getting core with our customers here in 2017, and then take on some new capital when we're ready to really step on the gas and scale, right?

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

I mean, there's no point.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

and going and doing a $5 million Series A if we can't make use of that capital very quickly.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

So the nice thing is that we've got the revenue growth, you know, we're kind of getting to that point where we're cash flow positive.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

And that's going to give us a lot of optionality this year.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

Exactly.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

So, you know, one of the nice things about what we do is that we are a demand generation system.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

So we don't actually spend a lot of money on marketing.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

We really kind of drink our own champagne and all of the leaves that are coming in are really kind of coming from our own system.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

And then we process them through Marketo to our SDR team and over to our AEs.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

So we've got about, you know, five AEs on the team, two SDRs.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

Yep, exactly.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

And then three on the marketing team.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

That's basically kind of all we need on the sales and marketing side.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

And then we'll invest a little bit more on the product side, on the engineering side.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

And then our customer success team is really kind of where the focus will be this year.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

You know, it's funny because we use a lot of different providers and everybody is kind of accurate in their own right.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

Right.

SaaS Interviews with CEOs, Startups, Founders
EP 583: Socedo Does $1.5M+ In 2016, $200K MRR Now Helping 200 Customers Close More Leads with CEO Aseem Badshah

For us, it's like it's just totally about match rates.