Aseem Badshah

It's like, hey, can we can we combine different pipes to get to higher match rates, to get to higher accuracy?

So let's say going from a Twitter profile to a LinkedIn profile to an email address to a phone number to company revenue to technology behind that company, all of those different data points might come from a different provider.

Our goal is to get those match rates as high as possible and make sure that when we are getting a piece of data that it's accurate.

So to us, it's a little bit of, hey, how do we combine these different data providers to then get to as high a match rate and accuracy rate for the data that we're providing to our clientele?

We don't guarantee an accuracy rate, but our accuracy rates are pretty high.

So we normally see accuracy of about 90% when we're going from a Twitter account to a LinkedIn account match.

And then from email address, you kind of get to accuracy rates around 80%, which is kind of industry standard.

Yeah.

Exactly.

So full contact is one of them.

Clearbit is one that we use.

And then we look at, you know, providers like cell hack and others, and then we connect right into the social media feeds as well.

So right into the Twitter APIs and really where our differentiation is is

is taking all of that kind of huge amount of behavioral data that comes in from these social networks, crunching that, associating it to the right contacts, and providing the information in a usable way to our customers.

So really where our unique advantage and our unique data set comes in, which provides kind of the inputs and the training data for our machine learning algorithms,

is social data, behavioral and intent data combined with kind of B2B conversion data.

So which of these leads are actually clicking, actually engaging, actually converting on the websites, making it to a form fill, an MQL stage, an opportunity stage.

So, you know, so that would be kind of a defined score that is being calculated automatically to say that this lead is actually qualified and is ready to go off to sales.

And then we also look at closed revenue, closed deals.

Right.