Aseem Badshah

And so that's where that's where our unique data is really coming in is combining those two data sets.

So as a B2B marketer, you know that, hey, my prospects are showing this sort of behavior, this sort of intent.

We've got a much better chance at converting them on a shorter sales cycle with higher engagement rates.

And that's where we should put our time and energy by putting them through kind of a unique content flow.

So the revenue that we get, the revenue numbers are actual revenue numbers coming from a system like Marketo or Salesforce.

So that's coming directly from our clients.

When they close the revenue, we know about that.

We can close them.

No, so we don't have the marketing budget of each lead.

What we'll tell you is, hey, this person is going to this event.

They're researching this topic.

They're much more likely to convert.

Spend your time and energy on these prospects.

Got it.

Correct.

I mean, we have things like company size, which is a pretty good reflection of revenue.

But again, for us...

It's not necessarily about, hey, what's this company's revenue or budget, right?

Our customers kind of already know what those numbers are for their target accounts.

It's more about when is the right time to reach out to prospects within those accounts that we would be going after.