Ash Kumar

So let's say you want to write a book on entrepreneurship and you want to write about the trends in like social networking.

And you're like, I'm going to talk about why social networking is huge.

And if someone asks you why, well, social networking is, there's so much money in it and blah, blah, blah.

Let's say social networking as an industry, just tanks, you get depressed.

You don't want to write the book anymore.

But if someone asks you, why do you want to write social networking from a passion standpoint?

You're like,

It's because I love social networking.

It's helped me.

It's the new wave of the future.

That passion and authenticity will ooze in your book.

And that's the kind of shit that people will buy.

I mean, it's a, it's a really simple example.

I've built ambassadors at various colleges.

So I've worked with over 300 colleges.

So every college has like an ambassador, like the, like the Ash Kumara confessions from entrepreneur team.

So I build lists through that.

Every speaking engagement, I grab lists.

Anytime I do co-promotions, I get, I get asked every week, Hey, can you email this?

And now I'm like, yeah, that's great, but I need your email list.