SaaS Interviews with CEOs, Startups, Founders
Look! A Book Author Who Actually Made Money! ($250,000 To Be Exact), EP 305: Ash
20 Jun 2016
Chapter 1: How did Ash Kumar achieve success with his book sales?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination.
Chapter 2: What strategies does Ash use for effective self-branding?
We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka. Top Tribe, you know I don't have a lot of time to waste. That's why I use FreshBooks to send out invoices and make sure I'm collecting my money. To get your free month, go to NathanLatke.com forward slash FreshBooks and enter the top in the How Did You Hear About Us section.
Chapter 3: How does Ash capture a large email list for marketing?
Okay, Top Tribe, this week's winner of the $100 is Daniel Al-Soudini. He's based overseas. He's an employee at a current company and can't wait to break free. For your chance to win $100, Top Tribe, simply subscribe to the podcast now and then text the word NATHAN to 33444 to prove that you did it. You are listening to episode 305 of The Top.
Chapter 4: What role do speaking engagements play in Ash's revenue?
Coming up bright and early tomorrow morning, you're going to hear from Peter Awad. He's got four kids under the age of eight. He's traveling the country and he runs three businesses. How does he do it? Okay, Top Tribe, good morning, everybody.
Chapter 5: Why is targeting a niche market crucial for book sales?
Our guest today is Ash Kumar, an award-winning entrepreneur, author, public speaker, and talk show host, recognized twice by the White House as an entrepreneur making an impact. He's currently co-founder of Tradecraft, a digital content network featuring inspirational advice, interviews, and life lessons to help the millennial generation master their passion.
He's an authority on entrepreneurship, social media, and branding by authoring the book series Confessions from an Entrepreneur. Spoken to over 10,000 people and has been cited in hundreds of articles, including Forbes, American Express Forum, Entrepreneur Magazine, and many, many other top-tier publications, including TEDx and the White House.
Ash has also hosted over 100 interviews with business mavens, authors, entrepreneurs, and celebrities who've achieved their dreams and goals.
Chapter 6: How did Ash leverage college programs to promote his book?
Additionally, he's the chairman of the board of one of Southern California's largest entrepreneurship education nonprofit, Tech Coast Venture Network, and co-leader for the California team for White House and the Steve Case-founded Startup America, which is now owned by UpGlobal, along with on the leadership advisory board of the Clinton Foundation's 2030 Initiative.
Ash, are you ready to take us to the top?
Dude, I'm so excited.
Thank you for having me here. Well, let's have some fun.
Chapter 7: What advice does Ash give for writing an authentic book?
This is going to be a lot of fun. First things first, you are doing so much. So we've got to get right to the focus. And what the Top Tribe is most interested in is what are you selling and how are you making money? What's your main thing right now?
Chapter 8: How can entrepreneurs effectively utilize their email lists?
Yeah, my main thing is, I'm basically doing a lot of self branding related initiatives. So one of the things that I'm doing is I'm actually constantly developing books, whether I'm writing or co developing, and I am doing various speaking engagements.
Got it. So let's talk first about kind of self-branding in general. You mentioned you're doing trade crafts. Is that is that a side thing for now or no?
No, trade craft is my main business. But the reason why I bring up self-branding, just to be brief, is because the more I do with self-branding, the more indirect business comes to my actual businesses that involve, you know, that are corporations that involve not just me, but my team and whatnot.
Got it. OK, so let's talk about the self-branding side of things. I mean, are you I assume you have expenses you're living. How are you supporting yourself? Where are you actually generating revenue right now?
Yeah. Yeah. So while I'm building Tradecraft, which is my newest venture, I'm doing various speaking engagements and then I have book sales. OK, so what's cool about the book sales is that it's like money while you sleep 24 seven.
Hey, Ash, let's focus on that. What's your most successful book? What's the title?
Confessions from an Entrepreneur Volume 1. I sold over 150,000 copies.
Okay, great. So break us down. First off, what year did you publish this in? I published it in 2012. Okay, 2012. And help us understand, did you self-publish this or what?
Yeah, I actually worked with a small publisher and my net on each book sale was anywhere from $2 to $3 per book. So what is that in terms of the royalty percentage? Um, so I made, you know, off the royalty, I would say, you know, two to three bucks and the book was going for 14 bucks. So I'd say that's almost 10%.
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